Nikon Newbie: Developing Your Brand as a Photographer

As I started focusing more on the business aspect of photography, the "branding" buzz word kept popping up. Let me bore you just for a moment then get down to the goodies! What is branding? A name, sign, image or symbol that represents you, your business and the services or products you provide; a necessary tool in the development and success of your business.

What do you envision when you read or hear these company names: Target, McDonald's, Best Buy, Walmart to name a few? I immediately think of the image or logo associated with each company and how I feel about them. Do I trust the company? Am I satisfied with their service or product? Can I count on them to follow through with their promises? A customer's favorable response to these questions as it relates to your business will result in a strong brand because you have built their trust and created an emotional attachment to your product, services or company.

Branding is not something to overlook or leave to chance. It requires time and attention to make sure it reflects your style of photography, evokes the emotions you want to portray and essentially communicates to your potential customer the type of experience to be had.

As a photographer, a website, blog, social media, business cards and other branding tools serve as your storefront. You want to make sure they attract the ideal customer and convinces them that your service is invaluable and best fulfills their individual needs.

On that note, drum roll please...day two of goodies have to do with branding. I have compiled a list of really terrific sites that can to help you build your personal brand. Do you have others you would like to include? Add them below in the comment section! Thanks for stopping by and enjoy!